CASE STUDY
GOOD OMENS: An Ineffable Game
THE MISSION
Renegade Game Studios aimed to expand their reach within the entertainment industry by developing a game based on the acclaimed television series Good Omens, available on Amazon Prime Video. The goal was to create a game that appealed to a broad audience, especially fans of the show, and to leverage this partnership to establish a stronger relationship with Amazon Prime Video and other key retailers like Barnes & Noble.
Timing was critical for this project. With the success of Good Omens Season 1 and Season 2 in production, Renegade needed to release the card game to coincide with the highly anticipated launch of Season 2. The strategic objective included producing three versions of the game: a base edition with an exclusive edition for Amazon and and exclusive edition for Barnes & Noble.
THE CLIENT
Renegade Game Studios is a publisher specializing in tabletop games, including board games and role-playing games. Their collaborations extend globally, to amplify their reach and influence in the tabletop game industry. The studio’s core customers range from casual gamers to high strategy fans who value rich storytelling and strategic game play.
THE PROCESS
Discovery • Research • Sketches • Wireframes • Refinement
Our approach began with thorough research into the Good Omens television series and its target audience, ensuring a deep understanding of the show’s tone and aesthetic. We collaborated closely with Renegade’s in-house game mechanics designer to grasp the game play intricacies and identify how the design could enhance player experience.
THE OUTCOME
The final product comprised a rich and cohesive gaming experience, including 52 cards for the main deck, 12 character cards, 6 special Agnes Nutter cards, player aid cards, a 28-page rulebook, and three distinct packaging boxes. Each element was thoughtfully designed to reflect the Good Omens brand and its unique narrative style.
THE IMPACT
The Good Omens An Ineffable Game game was met with enthusiastic acclaim, selling out all printed units of the Amazon and Barnes & Noble exclusive versions. Our meticulous adherence to brand guidelines and collaborative process ensured a smooth review cycle with Prime Video, who praised the high quality and thoughtful design execution. Fans, Renegade, and Prime Video alike appreciated the attention to detail that brought the world of Good Omens to life in a new, interactive format.
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Amazon Exclusive Version: 100% sold
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Barnes & Noble Exclusive Version: 100% sold
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Standard Retailer Version: about 50% sold
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4.5 out of 5 Star Customer Reviews
GOOD OMENS: AN INEFFABLE GAME CREDITS
Client: Renegade Game Studios
Licensor: Amazon Prime Video
Poster Artist: Rory Kurtz
Portraits: Amazon
Graphic Design: Anita Osburn:
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Illustrative Iconography
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Card Layout Design/UI
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Packaging & Stickers
SPECULATIVE MARKETING
While online marketing ads were crucial to the success of this project, further speculative marketing efforts were explored such as in store Point-of-Purchase displays for local hobby stores and overhead banners for table-top gaming conventions.
"...Fantastic graphic design and a keen understanding of branding. Whether its for an original creation or licensed IP Anita gets to the core of the brand and brings that out in her design work and art direction. She is a collaborative partner within any team and just makes your project better. I highly recommend Anita."
-Scott Gaeta, President & Publisher at Renegade Game Studios